「網住日本」：新E世代下的日貨控消費

NHUIR > College of Social Sciences > Department of Communication > Disserations and Theses > Item 987654321/19516

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Title:	「網住日本」：新E世代下的日貨控消費
Other Titles:	Catching ＂Nippon＂ through the Internet purchasing: A case study of the Japanphile on-line community in Taiwan
Authors:	劉名潔 Liu, Ming-chieh
Contributors:	傳播學系碩士班程紹淳 Shao-chun Cheng
Keywords:	日貨控網路社群;線上購買;消費;日本流行服飾 Consumption;Japanese fashion commodities;Japanphile on-line community;On-line shopping
Date:	2010
Issue Date:	2015-03-16 11:06:43 (UTC+8)
Abstract:	「日貨控消費」所呈現是當代網路科技之下的新消費型態。同時也是台灣特殊「日貨控消費社群」所特有的跨文化消費現象。關於日貨消費的生成，是圍繞在日貨消費循環中，交織在「日本」、「台灣」、「網路拍賣」、「日貨賣家」與「網路社群」的彼此互動裡。而本文旨在探討「日貨控消費社群」，此一日貨消費社群是一個在台灣相當特殊的哈日族線上社群，為了即時性的購買日貨商品，他們發明了許多的特別的線上消費方式來購買日本流行商品。而這種特殊的線上日貨的消費方式，也成為這個日貨消費性社群得以生成與存續運作的主要原因。本研究使用網路民族誌作為研究方法，進入這個線上社群進行考察，試圖從中來瞭解關於「日貨控社群」在各種層次上的具體呈現。透過實際的參與觀察，去探索他們消費行為、經驗與心理、以及跨文化消費實踐的意義。同時關注到日貨控社群之間的認同層面，包括如何從中展演個人與團體認同的型構、從他們不同層次的認同對話、互動與相互影響當中來理解屬於他們所展示出的各種樣貌。作者認為此一線上社群之所以存在與運作，完全是藉由其成員所創造的特殊線上日貨消費模式，以及後續的網路資訊分享。　　In the thesis the author tries to explore a special online shopping practice of Japanese fashion commodities among the Taiwanese Japanphile online community members. In this case study, the author finds that these Japanphile online community members invented a package of peculiar routines to purchase the Japanese fashion commodities for time-saving, and it also has contributed to the formation and the following intense interactions of the online Japanphlie community through these online shopping practices. Employing “Netnography”, an internet ethnography as the methodology, the author observes and documents the interactions among these Taiwanese Japanphile online community members, through reading these members’ writings and postings on the BBS and personal blogs, the author argues that the formation and functioning of the online community is made possible through its peculiar online purchasing practices and online information sharing.
Appears in Collections:	[Department of Communication] Disserations and Theses

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