本研究旨在探討大專生對嘉義地區的交趾陶造形意象認知，經專家訪談分析，交趾陶主要又分為寫實造形、半抽象造形及抽象造形等三種類型，經樣本抽選對大專生進行語意差異法（Semantic Differential Scale）之意象調查，經造形意象問卷調查以及SPSS統計軟體分析，了解受測者對這三種類型的交趾陶造形所產生的意象感覺，並探討大專生對於交趾陶造形的意象感覺之關連性及意象感受之差異性。 本研究進行交趾陶造形風格的分類，選取出問卷調查所需要的樣本，同時進行適合交趾陶的造形意象形容詞語彙的蒐集。選出二十組對立之意象形容詞，作為對於交趾陶意象認知之問卷，研究結果，得知在寫實造形、半抽象造形、抽象造形上皆不受個人背景的差異影響，表示現在三種造形的交趾陶作品都能被大專生所接受。且透過皮爾森積差相關得知，喜歡寫實造形者同時也喜歡半抽象造形；喜歡半抽象造形者同時也喜歡抽象造形。 The study probes into the image of Chiayi area koji pottery affecting college students' cognitions by analyzing interviews with experts. Koji pottery was categorized into three categories: realistic form semi-abstract form and abstract form. Random samplings of college students were surveyed and analyzed by semantic differential scale with questionnaire surveys and SPSS software in order to understand the samples' cognitions caused by the images of the three categories of koji potteries and investigate the connections and differences of college students' personal backgrounds. This study uses the classifications of koji pottery styles and selects the required samples and also collecting suitable style and image adjectives. 20 groups of opposite adjectives were included in the questionnaires and statistical results were calculated.The realistic form, semi-abstract form and -abstract form them shows no subject of personal background differences affect. Three categories form suited university student. According to Pearson product-moment correlation, people who like realistic form also like semi-abstract form. People who like semi-abstract form also abstract form.
