| 摘要: | 台灣尚未有環保旅館的認証標章，所以本研究是以探討渡假型生態旅館轉型發展為環保旅館策略之研究，本文章是由對綠建築標章相關理論探討、政府節能相關政策、渡假型旅館與環保旅館相關探討、經營策略管理相關探討、作一研究和內容整合，並做為後續研究之參考依據。本研究以歐都納山野渡假村為例，依本研究標地規模或許不屬大型旅館，但以業者之營運面向有趨向於環保旅館之形態。 本研究採半結構式訪談（focused or semi-structured interviews），藉由訪談產官學者專家，對環保旅館在經營管理與策略行銷上，就經營管理與經營文化進行策略分析探討，藉歐都納山野渡假村之地理環境之優勢和機會，再利用分析結果深入了解業者經營之劣勢與優勢，希望能導出成功關鍵因素提出業者建議，更進一步改善業者的經營環境，提供業者後續朝向發展環保旅館之參考。 由於環保旅館相關的標準作業審查程序尚未在國內被確立實施，但本研究的研究結果可確定業者有意願轉型為環保旅館，更深層考量屬成本收益問題，以國內現況轉型環保旅館並無法提昇銷售與價格，所以以本研究結果業者採取較消極方式改善，就是先降低消耗品使用率，此結果依業者反應多數同業心聲，除可提供業者參考外，亦提供旅館業者未來所將實施旅館環保標章分級制度之重要參考；亦作為政府為提昇台灣休閒觀光產業形象，在環境保護之總體政策面，積極運作國內旅館業轉型為環保旅館進程與為觀光休閒環境注入環保心境界。
There is no certification mark on green hotels in Taiwan so far, so this study probed the strategy researches of transformation from resort ecological hotels into green hotels. This chapter will provide a integration of studies and contents on discussions of green building mark related theories, governmental energy-saving policies, resort hotels and green hotels, and operating strategy management, providing a reference for the following-up researches. In this program, we take Atunas Holiday Country as an example. Although the hotel is not large enough, the operation is tending toward green hotel type. This research taked semi-structured interviews, and conversing with the proprietor, exports, and scholars, we probed the strategies analysis of operation management and operation culture on green hotel management and strategic marketing. Through the advantages and chances of geographic surroundings in Atunas Holiday Country, we employ the results to find out their vantages and inferiorities on the operation. We try to find out the key factor to the success, and offer an advice and some references for future developing to the proprietor, helping to make an improvement in management conditions and carry out the green hotel under the environmental laws. In our country, due to the standard examining procedure of green hotels hasn’t been established, though in this study we could make sure that the proprietor is willing to operate green hotel, considering about the cost and benefit, it’s so hard to promote the sales and price by transforming into green hotel. Therefore, in this study, the proprietor took the passive method, which is reducing the utility rate of consuming products. The result provides a common phenomenon in the brotherhood. In addition to being a reference for proprietors, it can be a momentous reference on practicing the system of hotel environment-friendly classification mark in the future, and we can promote the image of Taiwan leisure and tourism industry. On the gross aspect of environmental protection policies, we consider this study result can push the transformation of domestic hotels into green hotels and adding a new thought to the leisure and tourism situations. |
