轉換型領導、組織文化、組織承諾與內部行銷對工作績效之影響－以中部壽險公司員工為例

NHUIR > College of Management > Department of Business Administration, Master/Ph.D Program in Management Sciences > Disserations and Theses(Master and Doctoral Program in Management Sciences) > Item 987654321/20241

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Title:	轉換型領導、組織文化、組織承諾與內部行銷對工作績效之影響－以中部壽險公司員工為例
Other Titles:	The Effect of Transformation leadership, Organizational Cultural, Organizational Commitment, Internal Marketing and Job performance--An Example of Insurance Salespersons
Authors:	余秋慧 Yu, Chiou-huei
Contributors:	企業管理系管理科學碩博士班紀信光 Hsin-kuang Chi
Keywords:	組織文化;轉換型領導;組織承諾;內部行銷;工作績效 Transformation Leadership;Job Performance;Organizational Culture;Internal Marketing;Organizational Commitment
Date:	2008
Issue Date:	2015-04-20 11:09:08 (UTC+8)
Abstract:	由於壽險業是屬於員工彈性較高的組織型態，且工作性質不同於其他服務行業，員工需要有較高的自我要求能力，因此本研究以轉換型領導、組織文化、組織承諾與內部行銷對工作績效之影響，以探討組織的管理與行為，對於員工與組織發展現況之影響。　　　　本研究以問卷調查方式蒐集資料，以中部地區壽險業從業人員為研究對象，進行SPSS迴歸分析與中介驗證，其結果如下：（一）組織文化、轉換型領導與內部行銷皆對組織承諾有顯著影響。（二）組織承諾與內部行銷對工作績效有顯著影響。（三）轉換型領導對內部行銷有顯著影響。（四）組織文化與工作績效間，組織承諾的中介效果部分成立。（五）轉換型領導與工作績效間，組織承諾存在的中介效果僅有部分成立。（六）轉換型領導與工作績效間，內部行銷的中介效果僅有部分成立。　　This study was explored the effect of transformation leadership, organizational culture, organizational commitment, internal marketing and job performance. The research used Insurance salesperson as the researching objects. The research adopted the method of questionnaire inquiry. The returned questionnaires were analyzed by simple regression and Mediating Test. The research has shown as below:　　　1. The transformation leadership, organizational culture had positive significant effect on organizational commitment.　2. The organizational commitment, internal marketing had positive significant effect on job performance.　3. The transformation leadership had positive significant effect on internal marketing.　4. The organizational commitment did have a part of the mediating effect on organizational culture and job performance.　5. The organizational commitment did have a part of the mediating effect on transformation leadership and job performance.　6. The internal marketing did have a part of the mediating effect on transformation leadership and job performance.
Appears in Collections:	[Department of Business Administration, Master/Ph.D Program in Management Sciences] Disserations and Theses(Master and Doctoral Program in Management Sciences)

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