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請使用永久網址來引用或連結此文件:
http://nhuir.nhu.edu.tw/handle/987654321/22537
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| 題名: | 高價值有機稻米創新利潤鏈模式之研究 |
| 其他題名: | The Study of Innovation-Profit Chain Model in the case of the Organic Valuable Rice Business |
| 作者: | 林譽紘
Lin, Yu-hung |
| 貢獻者: | 管理科學研究所
賴奎魁
Kuei-kuei Lai |
| 關鍵詞: | 價值鏈;有機稻米;創新;有機農學;利潤鏈
organic agriculture;organic rice;value chain;innovation;profitchain |
| 日期: | 2006 |
| 上傳時間: | 2015-08-04 15:44:02 (UTC+8) |
| 摘要: | 如何創新有機稻米之利潤成為明日之星？高價值有機稻米之耕耘者，身體首先不僅免被農藥傷害而受益，消費者吃亦安全無慮；亦為了保護我們生活的環境及提昇生活品質，共同盡一份一己之力。 因為您多食用一份有機農產品，農民就多種植一份有機農產品，那麼寶島台灣在有限的土地上，就多出一塊乾淨土地。 本研究以文獻分析法為主體，針對個案之研究分析，探討高價值有機稻米之創新利潤鏈模式，透過深度訪談與次級資料的研究，經過整理分析，本研究所得之結果如下：1. 台灣有機農業，尤其是有機稻米產業在耕作面積與總耕作面積的比率上，與先進國家做比較，有甚多發展的空間。2. 成功經營有機稻米的業者在產銷過程與觀念中，有一些與慣行農業不同作為。3. 在有機稻米的每個價值活動上，要具備不同的栽培方式，生態保育、市場行銷、消費者認知等方面能力、稟賦與知識，方能在利潤上有所貢獻。4. 成功經營的業者積極朝高附加價值的品牌行銷前進，擺脫削價競爭的泥淖。5. 策略指導功能性政策的方向，成功經營有機稻米的業者，其經營模式與做法上符合某些策略想法。 以上結論將分享給農民、糧商業者、消費者、相關學者，以及提供未來相關研究者之方向根據。
How to improve the profitability of organic rice and make it to become a star in the market？Farmers of highly valuable organic rice would be the first benefited from it as their health would not be damaged by agricultural chemicals, and the consumers’ safety in eating it could be assured. Furthermore, our consumption of organic rice also means our effort to preserve our living environment and to enhance our living quality. The more organic agricultural products we take, the more the farmers plant, then the more clean land within the limited land resources in Taiwan. This study, mainly based on literature research and analysis, analyzed some cases and discussed models of innovative organic rice profit chain. Though in-depth interview and discussion, and study on secondary data, the following results can be expected： 1. Comparing with other developed countries, Taiwan’s organic valuable rice agriculture has a higher development potential in the ratio of farming area and total farming area. 2. Comparing with the past, the prosperous operators in organic rice market has different methods and conception in management. 3. In order to enlarge the profit, every value chain activities in organic rice market, operators must have their own capability, competence and knowledge. 4. The successful management team will focus in strategy for high value added brand marketing, which will help organic rice operators away from the price cutting competition. 5. Strategy will guide the direction of the functional policy. Successful organic rice operator’s management model and operation will be suitable for some strategy. The above conclusion will be shared by the farmers, rice operators, consumers and related experts, and will be applied as a basis for direction of related researches and studies. |
| 顯示於類別: | [企業管理學系(管理科學碩/博士班,非營利事業管理碩士班)] 博碩士論文-管理科學碩博士班
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| 094NHU05457010-001.pdf | | 1899Kb | Adobe PDF | 881 | 檢視/開啟 | | index.html | | 0Kb | HTML | 147 | 檢視/開啟 |
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