為了提高市場調查的分析後的準確度，在實施合適的市場調查方案上必須非常嚴謹並審慎地考量，除此之外，在獲取龐大的資料後還得要謹慎地整理每一份可能取自不同來源的問卷數據。隨著嚴謹且繁複的研究程序施作市場調查活動，常用的問卷調查法(Questionnaire Survey)變得需要耗費十分龐大的資源和時間來做數據整理。 因此，基於提高市場調查與統計分析的效率，同時讓市場調查與統計分析能更容易實施，本研究建立起一套基於問卷調查法的市場調查與統計分析整合系統。 本系統建立起一套基於問卷調查法的市場調查與統計分析整合系統，其中包含容易使用的問卷蒐集App、問卷客製化設定檔、問卷資料庫以及統計分析整合系統App。從而使得資料蒐集以及統計分析的效率能有效提高，並降低資料蒐集過程可能產生的人為錯誤。且進一步在容易使用的統計分析整合系統分析之後，即刻給予研究人員掌握目標客群需求的建議，並進一步滿足客戶需求。 In order to improve the accuracy of market research and statistical analysis, we must to be very strict and careful consideration on the implementation of appropriate market research program. In addition, since questionnaire data may come from different sources, the acquisition of huge information has to be carefully sort. With strict and complicated research program facilities for market research activities, it takes huge resources and time to do the data processing of the common questionnaire survey. Therefore, this study constructed an integrated system app for market research and analysis, which was questionnaire survey-based to improving the efficiency of market research and statistical analysis. Because of this study people can increase the efficiency for questionnaire data collection and decrease the opportunity of making mistake taken by dealing process for questionnaire data.
