以計畫行為理論探討國小學童旅遊時之環境行為意向－以雲林縣國小高年級學童為例

NHUIR > College of Management > Department of Tourism Management, The M.A. Program of Tourism Management and Leisure Environment Management > Disserations and Theses(M.A. Program in Leisure and Environment Management) > Item 987654321/23262

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Title:	以計畫行為理論探討國小學童旅遊時之環境行為意向－以雲林縣國小高年級學童為例
Other Titles:	Applying the Theory of Planned Behavior to Explore the Environmental Behavior Intention Duing Tourism--A Case of Elementary School High Grade Students in Yunlin County
Authors:	穆淑靖 Mu, Shu-Ching
Contributors:	旅遊管理學系休閒環境管理碩士班于健 Chien Yu
Keywords:	旅遊;環境行為;計畫行為理論;國小學童 Tourism;Environmental behavior;Theory of Planned Behavior;Elementary students
Date:	2015
Issue Date:	2015-09-08 11:41:42 (UTC+8)
Abstract:	本研究以計畫行為理論為基礎，探討雲林縣國小高年級學童旅遊時之環境行為意向，並分析其環境行為現況、態度、主觀規範、知覺行為控制與旅遊時之環境行為意向間之關聯性，共計回收有效問卷350 份，利用獨立樣本t 檢定、單因子變異數與虛擬迴歸等統計方法進行分析。研究發現：1. 旅遊時，高達98.6％在環境行為現況方面會做資源回收；而其原因，主要是為了想保護自然環境，愛護地球；至於最常資源回收的種類，則以塑膠類的53.7％最多。2. 有關旅遊時國小高年級學童的環境行為：態度方面，女童比男童正向，而知覺行為控制方面，「性別」與「年級」均有顯著差異；至於意向方面，「總是有資源回收習慣」與「想保護自然環境，愛護地球」則有顯著差異。3. 學童的「環境態度」、「知覺行為控制」與「回收原因」對其旅遊時之環境行為意向有明顯預測力。　　This study using the Theory of Planned Behavior to investigate Yunlin County elementary students’ environmental behavior intention in highes grades of traveling, and analyze the status of environmental behavior of attitudes, related factors, perceived behavioral control for environmental behavior associated with travel time. A total of 350 valid questionnaires were.Using Independent samples T test, ANOVA and regression analysis virtual.The study found:1. At the time of the behavioral aspects of environmental tourism status, up 98.6% from will do recycling; and its main reason is in order to protect the natural environment, caring for the earth. The most common types of resource recovery, places up to 53.7% of plastic.2. Environmental behavior of elementary school in higher grades when traveling ：attitude, positive girls than boys, and perceived behavioral control, ＂gender＂ and ＂grade＂ are significant differences. As for the intention, ＂there is always a recycling habits ＂and＂ want to protect the natural environment, caring for the earth, ＂there are significant differences.3. When students travel, ＂ environmental attitude＂, ＂perceived behavioral control＂ and ＂recycling reason＂ have significant predictive power for their environmental behavior intention.
Appears in Collections:	[Department of Tourism Management, The M.A. Program of Tourism Management and Leisure Environment Management] Disserations and Theses(M.A. Program in Leisure and Environment Management)

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