本研究的目的在了解不同背景特性之國小中、高年級學童之綠色消費知識與綠色消費行為差異，探討綠色消費知識、父母親環保意識與綠色消費行為之關聯性。透過抽樣調查法回收有效問卷320份，研究發現：一、在綠色消費知識方面，調查結果顯示大多數學童主觀認為自己相當了解綠色消費知識，且客觀綠色消費知識平均正確率80.13％，整體而言，綠色消費知識豐富；女生、中年級、有參加環保活動，以及父親高環保意識之學生，其主觀綠色消費知識較高。女生在減量、重複使用與資源回收知識高於男生；有接觸環保資訊者在拒用與資源回收知識高於無接觸者；有參加環保活動者在拒用與減量知識顯著高於無參加者。二、在綠色消費行為方面，女生在拒用、減量與重複使用等行為表現較佳；中年級學童在拒用、減量與節能行為表現較佳；有接觸環保資訊者，在拒用、減量與重複使用等行為表現較佳；有參與環保活動者在拒用、減量與重複使用等行為表現較佳。三、父母親之環保意識與學童主、客觀綠色消費知識對其綠色消費行為有顯著正面影響。四、主觀綠色消費知識在父母親環保意識對綠色消費行為之影響方面具有部分中介效果，客觀綠色消費知識則否。五、整體而言，本研究學童之綠色消費知識與綠色消費行為皆呈正向表現，與先前其他地區學童之研究結果相同。 This study was designed to examine the relationships among green consumption knowledge, behaviors and parents of environmental awareness. A total of 320 valid questionnaires were. The main findings of this study are as follows.1.Aspects of the green consumption knowledge, the rate of 80.13% average correct answers, which means students’ green consumption knowledge are good. Female students get higher score than male students; Fourth grade students get higher score than sixth grade students; Students who had participated in environmental activities have a higher degree of subjective green consumption knowledge; Students whose father has high environmental awareness have a higher degree of subjective green consumption knowledge.Aspects of objective green consumption knowledge, female students have a higher degree of reduction, reuse and recycling knowledge. Students who had acquired the environmental protection information have a higher degree of refuse and recycling knowledge. Students who had participated in environmental activities have a higher degree of refuse and reuse knowledge. 2.Aspects of the green consumption behavior, the results pointed to the female students’ refuse behavior, reuse behavior and recycling behavior is stronger than male students; fourth grade students’ refuse behavior, reuse behavior and save energy behavior is stronger than sixth grade students.3.The parents’ environmental awareness and green consumption knowledge has significant positive impact on green consumption behaviors.4.The subjective green consumption knowledge has mediating effect on the impact of the parents’ environmental awareness for green consumption behaviors.
