南華大學機構典藏系統:Item 987654321/23310
English  |  正體中文  |  简体中文  |  全文笔数/总笔数 : 18278/19583 (93%)
造访人次 : 916067      在线人数 : 757
RC Version 7.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.
搜寻范围 查询小技巧：
  • 您可在西文检索词汇前后加上"双引号"，以获取较精准的检索结果
  • 若欲以作者姓名搜寻，建议至进阶搜寻限定作者字段，可获得较完整数据
    •  进阶搜寻


    jsp.display-item.identifier=請使用永久網址來引用或連結此文件: http://nhuir.nhu.edu.tw/handle/987654321/23310


    题名: 電影／電視劇內容故事性、旅遊動機、目的地意象與旅遊效益關聯性之研究
    其它题名: A Study on the Relationship among the Story of Movies/TV Dramas, Tourism Motives, Destination Images and Tourism Benefits
    作者: 賴淑萍
    Lai, Shu-Ping
    貢獻者: 旅遊管理學系旅遊管理碩士班
    丁誌魰
    Chih-Wen Ting
    关键词: 旅遊效益;目的地意象;旅遊動機
    Tourism Benefits;Destination Images;Tourism Motives
    日期: 2015
    上传时间: 2015-09-08 13:55:00 (UTC+8)
    摘要: 　　近年來，韓劇興起帶動了韓國觀光熱潮，且透過戲劇置入旅遊景點，帶動了許多旅遊商機。台灣製播的電視劇或電影，也會置入許多觀光景點，透過影視媒體強力放送，替這些景點增加不少觀光收入。現今，國人極重視旅遊休閒，各地區旅遊品質也不斷提升中，遊客認為旅遊就是要慢慢的去體會及了解當地的人文特色。因此，劇迷不僅對戲劇中所出現的景點存在印象，有些甚至會親自去體驗戲劇裡出現的旅遊景點。　　本研究主要目的是在探討電影/電視劇內容故事性、旅遊動機、目的地意象與旅遊效益之關係。針對實際拜訪拍攝景點之遊客，進行實地問卷抽樣調查。本研究結果顯示：電影/電視劇內容故事性對喜好程度有顯著影響；喜好程度對旅遊動機有顯著影響；旅遊動機對目的地意象有顯著影響；目的地意象對旅遊效益有顯著影響；旅遊動機之劇情推力對旅遊效益有顯著影響。本研究最後將依結果提出相關建議與未來研究的方向，供旅遊業者及地方政府相關部門做為參考。
    　　In recent years, the rise of Korea dramas brings about an upsurge in tourism and many travel business opportunities by placing tourist sites in dramas. The movies or TV dramas produced in Taiwan also place in a number of tourist sites. Through the visual media broadcasts, the sights can increase the revenues. Nowadays, the citizens attach great importance to tourism and leisure. The quality of tourism in many regions is rising constantly. The visitors think travel is to understand and experience local cultural characteristics slowly. Therefore, the fans not only emerged impression to those sights filmed in movies or dramas , but some even will experience the sights appeared in movies or dramas in person.　　The main purpose of the research is to discuss the relationship among the story of movies/TV dramas, tourism motives, destination images, and tourism benefits. The convenience sampling questionnaire surveys were carried out on the tourists visiting the scenic spots filmed in movies or TV dramas in person. The findings showed that the story of movies/TV dramas has the remarkable influence to the liking . The liking has the remarkable influence to tourism motives. Tourism motives have the remarkable influence to destination images. Destination images have the remarkable influence to tourism benefits. The story thrust of tourism motives has the remarkable influence to tourism benefits. Finally, the research will propose the related suggestions and futurology directions for the tourist industry and the related local government departments according to the result.
    显示于类别:[旅遊管理學系(旅遊管理碩士班)] 博碩士論文-旅遊管理碩士班

    文件中的档案:

    档案 描述 大小格式浏览次数
    103NHU00720028-001.pdf2152KbAdobe PDF1407检视/开启
    index.html0KbHTML340检视/开启


    在NHUIR中所有的数据项都受到原著作权保护.

    TAIR相关文章

    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library IR team Copyright ©   - 回馈