現代社會中隨著資訊化的普及，人們透過網路可以接收到許多不同地方與不同類型的資訊，而人們常會受到接收到的資訊影響，產生不同反應，因此，本研究針對影響閱聽者產生感動情緒反應的網路傳播影片中，屬於台灣感動類型廣告作為探討方向，探討點閱率較高之感動廣告影片如何吸引閱聽者觀看，並影響閱聽者產生感動情緒反應，透過分析可得知廣告運用了許多手法強調影片中感動焦點，利用情境與符號來進行關聯性意義組合，產生廣告所欲傳達之刺激訊息來影響閱聽者，由本研究分析劇情結構圖可了解到廣告情境之間的呼應關係與關聯性所傳達之訊息，使閱聽者觀看廣告時聯想到相同意境，達到影響閱聽者觀看廣告的情緒變化，透過本研究所分析結果得到之論題五大類型，可了解感動廣告之傳播運用手法，透過這些手法使廣告製造出感動類型的主題，感動閱聽者並且加深閱聽者對於廣告的印象，影響閱聽者觀看廣告過後產生感動的情緒反應，達到吸引閱聽者並且使閱聽者對於廣告品牌或產品產生深刻印象。 Because of the popularity of information technology, People use the Internet can receive many different information. So people often influenced by information resulting in different reaction. Therefore, This research will on Internet advertising in Taiwan Moved affecting spectators moved the produce emotional reactions as an analytical discussion topic. Discussion of the moved higher click through rates and watch video on how to attract spectators. And affect the reading touched spectators to produce emotional reactions. Through analysis it can be used many techniques that emphasize advertising the film moved focus to use context to be associated with a symbol meaning a combination of stimuli produce advertising is seeking to convey a message to influence spectators. Think of the same mood when analyzed by the study echoes the plot chart can understand the relationship between advertising and contextual relevance of the message conveyed by spectators watching advertisement. To influence the emotions of the audience to watch the ads change. Through the results obtained in this study five types of topics can understanding advertising communication using technique. Through these methods: advertising to create a type of topic moved the audience and deepen the impression the audience for advertising. Impact moved reaction produced after the audience to watch the ads and to attract more audience and the audience for a brand or product impressed.
