The influences of travel product types on online travel purchasing of e-travel agency

Please use this identifier to cite or link to this item: http://nhuir.nhu.edu.tw/handle/987654321/23467

Title:	The influences of travel product types on online travel purchasing of e-travel agency
Authors:	丁誌魰;Ting, Chih Wen;Chen, Miao Sheng;Lee, Chia Ling
Contributors:	旅遊管理學系
Keywords:	Online Travel Agency;Shopping Behavior;Travel Product Type
Date:	2012-06
Issue Date:	2015-09-18 17:13:45 (UTC+8)
Abstract:	This study explores the relationships among technology acceptance, perceived online risk, reducing transaction cost, service quality and satisfaction of customers’ transaction process in the Taiwan e-travel agency context. A mail survey of online travel products purchasers achieved an effective response rate of 58.3%. Data were analyzed using the structural equation modeling and multigroup comparison. The findings reveal that technology acceptance, perceived online risk, reducing transaction cost, and service quality are directly influence transaction satisfaction. Furthermore, the travel product types show its moderating effects on perceived online risk, reducing transaction cost, and service quality to transaction satisfaction
Relation:	Advanced Materials Research 459卷 pp.500-504
Appears in Collections:	[Department of Tourism Management, The M.A. Program of Tourism Management and Leisure Environment Management] Periodical Articles

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