The influences of travel product types on online travel purchasing of e-travel agency

南華大學機構典藏系統 > 管理學院 > 旅遊管理學系(旅遊管理碩士班) > 期刊論文 > Item 987654321/23467

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题名:	The influences of travel product types on online travel purchasing of e-travel agency
作者:	丁誌魰;Ting, Chih Wen;Chen, Miao Sheng;Lee, Chia Ling
貢獻者:	旅遊管理學系
关键词:	Online Travel Agency;Shopping Behavior;Travel Product Type
日期:	2012-06
上传时间:	2015-09-18 17:13:45 (UTC+8)
摘要:	This study explores the relationships among technology acceptance, perceived online risk, reducing transaction cost, service quality and satisfaction of customers’ transaction process in the Taiwan e-travel agency context. A mail survey of online travel products purchasers achieved an effective response rate of 58.3%. Data were analyzed using the structural equation modeling and multigroup comparison. The findings reveal that technology acceptance, perceived online risk, reducing transaction cost, and service quality are directly influence transaction satisfaction. Furthermore, the travel product types show its moderating effects on perceived online risk, reducing transaction cost, and service quality to transaction satisfaction
關聯:	Advanced Materials Research 459卷 pp.500-504
显示于类别:	[旅遊管理學系(旅遊管理碩士班)] 期刊論文

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