本研究目的在於透過非營組織對於環境教育的宣導深入群眾生活之中，讓非營組織所抱持的理念與所執行的工作傳遞予大眾了解，讓群眾的力量佐以非營組織的專業，使環境保護保育工作的力量更加強大。 在前輩師長的文獻中探究以及本研究切身的觀察，並以深度訪談法、個案分析法、次級資料分析法，特別情商邀請荒野協會台中分會現任會長相關工作人員、資深職員工作人員等，資訊提供者接受訪談，以求深入了解各項事務運行發掘成功關鍵因素。 整理研究結果分析，荒野協會獨特的優勢與機會，希望取長去短，弭除自身劣勢及環境威脅的負面影響，並依結論提出建議，讓其他非營利組織的推廣運營，能有所助益。 The present study aims to amplify the influence of environmental protection done by professional Nonprofit Organization with the public though the Nonprofit Organization’s environmental education in depth to the public so that population understands the ideas and the tasks carried out by Nonprofit Organization. From the previous documents done by senior professors and my personal observations, I have conducted interviews in depth, case studies, secondary data analysis with the president, senior co-workers and related volunteers of The society of Wilderness to collect the factors of their key to success. By analyzing pros and cons of The society of Wilderness, we suggest improvements to be shared to other Nonprofit Organizations, hoping to maximize the benefit of environmental protection promotion.
