以計畫行為理論探討民眾參加跨年休閒活動之環境行為意向之研究

NHUIR > College of Management > Department of Tourism Management, The M.A. Program of Tourism Management and Leisure Environment Management > Disserations and Theses(M.A. Program in Leisure and Environment Management) > Item 987654321/24478

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Title:	以計畫行為理論探討民眾參加跨年休閒活動之環境行為意向之研究
Other Titles:	The Theory of Planned Behavior to Investigate the Environmental Behavior of the Public to Participate in New Year's Eve Leisure Activities of Intention
Authors:	陳榮敏 Chen, Long-Mei
Contributors:	旅遊管理學系休閒環境管理碩士班于健 Chien Yu
Keywords:	計畫行為理論;環境行為;環境態度;節慶活動 theory of planned behavior;environmental behavior;environmental attitude;festivals
Date:	2016
Issue Date:	2016-10-26 10:38:56 (UTC+8)
Abstract:	本研究引用計畫行為理論探討民眾於新年參加跨年休閒活動對休閒環境的行為意向和行為間的關係。並藉問卷調查研究的方式，調查民眾在參加跨年活動時的環境認知態度、主觀規範、知覺行為控制及行為意向等變數之間的關聯研究，以期提供政府檢討政策之實施成效參考，共計回收有效問卷306份。經資料分析發現民眾在跨年的休閒行為時，最能影響環境行為意向是主觀規範和知覺行為控制，且後者具有較大的影響力，此外，環境認知態度對行為意向影響不大。不同背景的民眾在參加跨年休閒活動時，環境認知態度、主觀規範、知覺行為控制及行為意向也呈現顯著的差異，環境認知態度方面，不同性別會有明顯差異，主觀規範和知覺行為控制則在不同的職業有顯著差異，行為意向則會在不同年齡，不同月收入產生顯著差異。最後，本研究提出具體建議，供各級政府相關部門及旅遊業者等，在制定相關政策時參考的依據。　　When this study cited theory of planned behavior to investigate the public to participate in the New Year's Eve activities and leisure, relaxing environment for behavioral intention and behavior relationships. Association study between variables public environmental attitudes while attending New Year's Eve activities, subjective norms, perceived behavioral control and behavioral intention and the like by way of questionnaire survey research in order to provide the Government to review the effectiveness of the implementation of the policy with reference to the total of 306 valid questionnaires parts. After data analysis found that people in the New Year's Eve at leisure behavior can best manipulate environmental behavior intention is subjective norms and perceived behavioral control, and the latter has a greater influence. In addition, environmental attitude on behavior intention little effect. People of different backgrounds to participate in New Year's Eve at leisure activities, environmental attitudes, subjective norms, perceived behavioral control and behavioral intention also showed significant differences, such as in environmental attitudes, there will be significant differences in gender, subjective norms, and perceived behavioral control is there are significant differences in different occupations, behavioral intentions will at different ages and monthly income generated significant differences. Finally, the study proposes specific recommendations for all levels of government and the tourism industry and other relevant departments, and the development of important reference for relevant policies.
Appears in Collections:	[Department of Tourism Management, The M.A. Program of Tourism Management and Leisure Environment Management] Disserations and Theses(M.A. Program in Leisure and Environment Management)

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