Online shopping is growing popularity at a rapid rate over the world. In Vietnam, it turns the way of buying a product into a new page as well as has brought to light a new conceptualization of doing business. E-commerce facilitated for online consumers to easily interacting with sellers despite the limited interface and no proximity of those websites. This study examines factors that influence customers' attitude of using the digital websites to shopping and their intention to use it again for future utility. Previous empirical studies as a beacon of light to help build up the conceptual model mentioned and discussed in this paper. The results of this study pointed out consumers' intention to buying online by the existence of three factors: ease of use, trust belief, and perceived risks. Directions for future research as well as implications for shopping online development are mentioned in this paper.
