越南便利商店的機會與挑戰—從台灣學習

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Title:	越南便利商店的機會與挑戰—從台灣學習
Other Titles:	The Opportunities and Challenges of Vietnam's Convenience Stores--Learning from Taiwan
Authors:	桃明幸 DAO, MINH HANH
Contributors:	企業管理學系管理科學碩博士班范惟翔 FAN, WEI-SHANG
Keywords:	Taiwan;Vietnam;Convenience stores;Opportunities and Challenges;Case study 7-Eleven analysis;Retail
Date:	2017
Issue Date:	2017-12-06 15:47:57 (UTC+8)
Abstract:	Recent years, a revolution has witnessed in retail marketing in Asia, especially, Taiwan has the highest per capita density of convenience stores (Euromonitor, 2012). Convenience is the main factor which makes consumers feel interested in a convenience store. However, at the same time, Vietnam has a different situation. There are many distribution channels going and surviving together. This paper aims to appreciate the whole of Vietnam's retail market and analyze the opportunities and challenges of convenience stores in Vietnam. Some lessons will be noted from analyzing the case study of Taiwan's successful convenience store chains 7-Eleven. Methodologies and theory have been adopted in the research as the theory of Convenience; Omni-Channel Retailing; The Marketing 7Ps Mix. Moreover, in this thesis, the author's knowledge and observations are also utilized to analyze the market.
Appears in Collections:	[Department of Business Administration, Master/Ph.D Program in Management Sciences] Disserations and Theses(Master and Doctoral Program in Management Sciences)

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