本研究以應用IPA分析法探討觀光工廠的體驗媒介，回收有效問卷共234份，研究發現雅聞峇里海岸應該繼續保持的構面是「環境氣氛」，「服務人員」雖需要優先改善，但是離繼續保持象限也不遠，表示民眾的滿意度已很高，只要稍加改善就可以達到繼續保持的象限，所以此構面的改善是最具有經濟效益的；需要次要改善的是「官網傳媒」，最後，供給過度的是「產品呈現」構面，顯示峇里海岸的商品種類太多，遊客都已經很熟悉，所以不需要透過太多方式來呈現；整體而言，民眾對雅聞峇里海岸還算滿意。 In this study, the use of IPA analysis to explore the experience of the tourist factory media, a total of 234 effective questionnaires, the study found that the Ya-chi Bali coast should continue to maintain the surface is the ＂ambient atmosphere＂,＂service personnel＂ need to give priority to improve, but From the continued to keep the quadrant is not far, that the people's satisfaction is very high, as long as a little improvement can continue to maintain the quadrant, so this improvement is the most cost-effective; need to improve the secondary Media ＂, and finally, the supply of excessive＂ product presentation ＂facade, showing the Bali coast of many types of goods, tourists are already very familiar with, so do not need too much way to show; overall, the people of the smell Bali coast fairly satisfied.
