看門道還是湊熱鬧？─文創展之觀展經驗研究

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Title:	看門道還是湊熱鬧？─文創展之觀展經驗研究
Other Titles:	A Case Study of Taiwan Cultural and Creative Exhibition Visiting Experience
Authors:	顏雅真 YEN, YA-CHEN
Contributors:	傳播學系劉平君 LIU, PING-JUN
Keywords:	文創展;觀展經驗;後現代 Cultural and creative exhibition;Visiting Experience;Postmodernism
Date:	2016
Issue Date:	2017-12-08 16:10:56 (UTC+8)
Abstract:	近年來，政府大力推動文創產業，廣設文創園區，文創展覽成為民眾體驗文創、業者推廣文創的場所，因此展覽事業在台灣蓬勃發展，看展覽已成為時下台灣人最流行的休閒活動。本研究以焦點團體法瞭解文創展觀展者的觀展動機與經驗，並探究其對文創展的認知與看法。　　本研究發現，受訪者認為台灣時下文創展有以下特色：展示現代作品、創新的、跟在地文化結合的、跟生活連結的，並也是文創商品的展示。文創展覽可分為當代工藝、視覺設計、流行文化、創意行銷與科技概念五大類別，其中流行文化和創意行銷類最受觀展者青睞。此外，民眾主要觀展動機為個人興趣與社交活動，而獲得的觀展經驗以商品消費與情感經驗最多。　　從研究結果中發現，後現代社會中精緻文化與通俗文化的界線已然消弭，注重立即享樂、消費主導一切的情況，造就了文創展的盛行。對多數人而言，觀看文創展屬於休閒娛樂性質的活動，它滿足了人們消費與情感的需求，提供真實世界無法給予的幻想愉悅。　　During these years, the Taiwanese government has put a lot of effort into promoting cultural and creative industries, and building cultural and creative park. Cultural and creative exhibition has increasingly become a place for the industry to promote ideas, and for visitors to experience culture and creativity. Nowadays, the exhibition business in Taiwan is booming, and visiting an exhibition has become one of the most popular activities for Taiwanese people. This study explored the motivation and experience of visitors to cultural and creative exhibitions, and investigated the perspectives and insights of the visitors using focus group methodology. 　　The results show that most of the cultural and creative exhibitions in Taiwan feature contemporary and innovative artworks, and artworks with a connection to local culture and life. In addition, displaying cultural and creative products as part of an exhibition is one of the characteristic features. The five main categories of cultural and creative exhibition are contemporary craft, visual design, popular culture, creative marketing and new media art. In fact, popular culture and creative marketing are the two most attractive types of exhibition to individuals. The primary purposes of visiting an exhibition were for personal interests and socializing; and most of the visitors consumed a product or experienced feelings and inspiration when visiting an exhibition. 　　The growth in cultural and creative exhibition may be because of postmodernism. In the postmodern world, there is no longer a clear distinction between high culture and mass or popular culture. Additionally, the society has become consumption-oriented; and enjoying life at present has become a way of life. As a result, visiting a cultural and creative exhibition has been considered a leisure and entertainment activity, which fulfills the emotional needs and the desire for consumption, providing a way to get away from the real world to enjoy the imagination and fantasy.
Appears in Collections:	[Department of Communication] Disserations and Theses

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