公司形象、教學品質與服務品質關係之研究：以蒙古語言學校為例

NHUIR > College of Management > Department of Business Administration, Master/Ph.D Program in Management Sciences > Disserations and Theses(Master and Doctoral Program in Management Sciences) > Item 987654321/26517

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Title:	公司形象、教學品質與服務品質關係之研究：以蒙古語言學校為例
Other Titles:	Investigate The Relationship Among Corporate Image, Teaching Quality, and Service Quality: Evidence of Language School in Mongolia
Authors:	杜恩 BATTULGA, DULGUUN
Contributors:	企業管理學系管理科學碩博士班郭東昇 KUO, TUNG-SHENG
Keywords:	服務品質;教學品質;企業形象 service quality;teaching quality;Corporate image
Date:	2018
Issue Date:	2018-12-19 17:17:33 (UTC+8)
Abstract:	Due to the world is changing fast, learning a second language opens up a ton of career opportunities. In the period of growing business, providing excellent quality service in language schools section plays increasingly important role. The purpose of this study is to investigate the relationship among corporate image, teaching quality, and service quality in the language schools in Mongolia. In fact, teaching quality and service quality are considered as a major factor contributing to school's success and enhancing their corporate image. Not only increasing competitive advantages, it also gains customer retention. Thus, companies/language schools/need to conduct customer's survey with a view of using analyzed results to identify attributes of potential improvements. The survey included 50 questions were issued to a sample of 268 customers at these seven language schools. The findings of the research result are as follows: (1) both the teaching quality and service quality have a positive influence on the corporate image; (2) corporate image is positive correlated to teaching quality and service quality.
Appears in Collections:	[Department of Business Administration, Master/Ph.D Program in Management Sciences] Disserations and Theses(Master and Doctoral Program in Management Sciences)

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