本研究旨在回答的問題是：菸如何能夠在菸有害健康的主流論述與反菸競爭下，再生產它自己。本研究引用Bourdieu場域分析的框架，藉由批判的路徑，從中審視菸得以存在的社會條件。 本研究認為，菸得以再生產自己的社會條件，來自於反菸施為者未能以毒品防制的態度來對待菸，使得其以消費物的方式存在於社會中，並藉由商業性的交換取得正當性的象徵。而反菸施為者深入校園的家長式規範，成為未成年人感受自主性的抗拒對象，加上十八歲以上得以消費菸品以及自由創作的藝術空間，皆共構了使用「菸」的「自主性」象徵。在消費社會中，人們消費的慣習，使得菸者無懼於菸有害的論述，反而願意以消費認同作為主要價值，同樣也藉由消費健康食品或其他的服務與產品，再換回健康。反菸施為者在場域中建構自己為「治療者」與「專家」的象徵性，此種象徵資本的效力，使其在可能無止盡的反菸活動中，主導資源的支配權。 This Study aims to examine how Tobacco could reproduce itself in smoke-free discourse. Taking a critical approach, in terms of Bourdieu’s frame of Field Analysis, reflect on the interaction between personal identification and social condition of smoke for being. This study found that smoke-free agent distinguished tobacco from drug and adopt difference attitude and control law for it. Tobacco derive “legitimate” symbol from commerce and beyond smoke-free agent’s restriction construct “autonomy” symbol, like adult could consume tobacco, and there are many meanings in art’s work. In capital society, the habitus of exchange, smoker would rather consume identification than health, and than consume nutritional food or healthy product to reduce hurt. Therefore, smoke-free campaigns have no limits. smoke-free agent created dominate status and “therapist” and “professional” symbol in smoke-free activities by their medical knowledge, and take advantage of the symbolic capital to dominate the fund for tobacco control.
