本研究主要目的是以資源基礎觀點探討中華郵政核心能力的建構，採用個案研究法並輔以專家訪談對中華郵政資深主管及專業人員進行深度訪談。其目的在促使中華郵政面對激烈的環境變動下，可以採取差異化的獨特經營策略，進而產生持久性競爭優勢，續創企業最佳獲利來源。經由中華郵政公司VRIO模型分析及該公司專家訪談彙整出以下結論：1.中華郵政公司的核心能力為產品創新、規模經濟及品牌聲譽。2.中華郵政公司的競爭優勢為高顧客忠誠度與龐大的財務資金。3.中華郵政公司的核心能力是可以通過評估準則的，包括資源的價值性、稀缺性、難以模仿性以及組織性。本研究亦建議中華郵政應持續不斷創新。未來企業要永續生存，除了擁有核心能力及高效率的SOP之外，必須靠創新。 The current study intends to resource based perspective of Chunghwa post's core competence construction. Using case study and supplemented by an executive and professional in-depth interviews. Purpose is Chunghwa post in variability of environment, can using differentiated business strategy, to produce competitive advantage. The conclusions based on the VRIO model analysis and expert interviews: The first, Chunghwa post's core competence is product Innovation, economies of scale and brand reputation. Second, Chunghwa post's Competitive Advantage is customer loyalty degree and huge financial. Third, Chunghwa post's core competence can be assessed by the evaluation criterion, including the value, rareness, inimitability and organization. This study suggests that the Chunghwa post should continue to innovate. In the future, enterprise to sustainable development, In addition to having a core competency and an efficient SOP, it must rely on innovation.
