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    題名: 從紅色經典到愛國主義商品:大陸主旋律電視劇文本意義的變遷
    其他題名: From Red Classic to Patriotic Commodity: Changes of the Mainstream Melody Dramas Texts in China
    作者: 張裕亮;Chang, Yu-Liang
    貢獻者: 傳播學系
    關鍵詞: 大陸電視劇;主旋律;紅色經典;文化霸權;意識形態國家機器;mainstream melody dramas;melody;red classic;cultural hegemony;ideological state apparatuses
    日期: 2007-12
    上傳時間: 2021-02-26 14:14:36 (UTC+8)
    摘要: 大陸主旋律電視劇長期來扮演如同詩歌、歌劇、舞蹈等,具備視覺、口傳特質的傳媒,有效地發揮了召喚民眾認同社會主義「新中國」,以及闡釋黨國政策理念的功效。90年代起,在黨國當局與民間社會的利益共謀下,以商業元素製作的主旋律電視劇不斷推出,成為與商業電視劇共存的特殊現象。這些90年代主旋律電視則扮演了中共在改革開放後面臨意識形態真空,重新凝聚民眾認同黨國、甚且是中華民族的有力傳媒。
    Like poetry, operas and dances, the mainstream melody dramas in China have been used as a medium by the government to illuminate the party's policy and idea in attempt to evoke the people's identification with ”New China” in terms of socialism. Since the 1 990s, through the complicity of interest between the government and its people, mainstream melody dramas made in commercial attempt are being broadcasted continuingly, which results in a special situation, that is, seeing mainstream melody dramas and commercial programs coexist on televisions. Therefore, while the Chinese government is facing the need in forming a new ideology after the reform, these mainstream melody dramas become an indispensable method/medium in recongealing the people by calling upon their identification with the party or even the thought of being a Chinese.
    關聯: 中國大陸研究
    50卷4期
    pp.1-29
    顯示於類別:[傳播學系] 期刊論文

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