社區對地方文化產業推動之研究－以嘉義市下埤里為例

南華大學機構典藏系統 > 管理學院 > 文化創意事業管理學系 > 博碩士論文 > Item 987654321/27909

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题名:	社區對地方文化產業推動之研究－以嘉義市下埤里為例
其它题名:	Research on Community's Promotion of Local Cultural Industry: Take the Xiapi Community in Chiayi City as an Example
作者:	蔡久祺 TSAI, CHIU-CHI
貢獻者:	文化創意事業管理學系趙家民;黃昱凱 CHAO, CHIA-MING;HUANG, YU-KAI
关键词:	社區營造;地方文化產業;公私協力 Community Development;Local Cultural Industry;Public-Private Partnership
日期:	2019
上传时间:	2022-02-11 13:46:24 (UTC+8)
摘要:	近年來，台灣在全球化浪潮文化衝擊下，最顯著的影響便是城鄉落差，尤其是鄉村地區邊緣化、產業及勞動力重組、以及青壯人口大量外流、村落老化等現象。當地居民應有危機意識，共同面對並解決問題，而政府亦扮演了重要的角色，因為它關係到整個社會人力的配置、老幼照顧的社會成本、乃至於整體環境的經營，若能適當的介入及引導，即能在公私協力的合作模式上看到成效。以社區營造方式讓社區居民主動參與社區公共事務，建構社區願景，才能在全球化浪潮中尋找出路，社區也才有永續發展的可能。　　本研究以嘉義市下埤里社區做為研究對象，先整理歸納社區總體營造、地方文化產業的相關文獻資料，研究方法採質性研究，分別對嘉義市下埤里社區發展協會理事長、總幹事、協會志工、以及社區居民、學區國小主任進行深度訪談，並將訪談資料分析後，將結論整理成下列三點。第一，下埤社區人口高齡化，青壯人口外流，農村生活及文化特色逐漸喪失，如何凝聚居民共識，發掘地方特色，地方創生是首要之務。第二，下埤社區發展協會，辦理社區居民藝文活動、技藝班及社區生態導覽，整合了社區在地文化及產業，不僅為社區帶動活力，更帶來生機。第三，下埤里的農村導覽、特色風味餐等，將地方文化與特色融入到社區產業中，著重商品文化背景與價值，若能適當行銷，應該有發展觀光的潛力。期望本研究結果能成為日後嘉義市下埤里社區發展之參考建議。　　In recent years, under the impact of the wave of globalization, Taiwan's most significant impact is the urban-rural gap, especially the marginalization of rural areas, the reorganization of industries and labor, and the massive outflow of young and strong populations and the aging of villages. Local residents should be aware of the crisis and face and solve problems together. The government also plays an important role because it is related to the allocation of the entire social workforce, the social costs of care for the elderly and the whole environment, and if appropriate The intervention and guidance can see the results in the cooperation mode of public-private partnership.Community-based construction allows community residents to actively participate in community public affairs and build a community vision, in order to find a way out in the wave of globalization, and the community can have sustainable development.　　This study takes the Xiapi community in Chiayi City as the research object. It first organizes the relevant literatures on the overall construction of the community and the local cultural industry, and studies the quality of research methods. Having in-depth interviews with the director and the secretary –general of the Xiapi Community Development Association of Chiayi City, association volunteers ,community residents and the elementary school district directors, and analysis of the interview data, the conclusions are organized into the following three points.First, the population of the Xiapi community is aging, the population of young and middle-aged people is outflowing, rural life and cultural characteristics are gradually losing. How to integrate the residents consensus and explore local characteristics, regional creation is the primary task.Second, the Xiapi Community Development Association handles community residents arts and cultural activities, skill classes and community ecological tours, and integrates the communitys local culture and industry, which not only brings vitality to the community, but also brings vitality.　　Third,the rural guides and special flavor meals in Xiapi community integrate local culture and characteristics into the community industry, focusing on the product culture background and value. If properly arketed, there should be potential for tourism development. It is expected that the results of this study will become a reference for the development of Xiapi Community in Chiayi City in the future.
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