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    題名: 影響國小單身教師從事海外自助旅行行為意圖之因素
    其他題名: Factors Influencing the Intention of Elementary School Single Teachers to Participate in Overseas Independent Travel
    作者: 陳靖玉
    CHEN, CHING-YU
    貢獻者: 國際事務與企業學系公共政策研究碩士班
    張子揚
    CHANG, TZU-YANG
    關鍵詞: 國小教師;單身;海外自助旅行;旅遊動機;阻礙因素
    elementary school teachers;singles;overseas independent travel;tourism motivation;obstacles
    日期: 2019
    上傳時間: 2022-03-25 14:00:27 (UTC+8)
    摘要:   本研究主要探討影響國小單身教師從事海外自助旅行行為意圖之因素。主要通過收集次級資料作為問卷基礎,以問卷形式瞭解影響國小單身教師從事海外自助旅行動機、阻礙動機及參與意願。研究中先瞭解國小教師的基本背景及海外旅遊經驗,旅遊動機、阻礙因素及旅遊意願之情況。進而探討不同背景、不同旅遊行為國小單身教師在旅遊動機、阻礙因素、旅遊意願是否存在顯著差異。接著分析國小單身教師參與海外自助旅遊動機、阻礙因素對旅遊意願之影響。  研究結果如下:一、 國小單身教師海外自助旅遊有較高的動機與意願,然其也存在一定阻礙因素。二、 國小單身男性阻礙因素高於女性。三、 不同旅行次數在阻礙因素及旅行意願上有顯著差異。四、 不同海外旅行行為在旅遊動機、阻礙因素及旅遊意願上又顯著差異。五、 阻礙因素對旅遊意願有著負向影響。  最後,根據本研究結果提出幾項建議,以作為國小單身教師、旅遊業者及未來研究者之參考。
      This study mainly explores the factors that influence the intention of single primary school teachers to engage in overseas independent travel. By collecting secondary data as the basis of the questionnaire, this paper explores the motivation, hindrance motivation and willingness to participate in overseas independent travel of single primary school teachers in the form of questionnaires. In the first part of the study, the basic background of elementary school teachers, overseas tourism experience, tourism motivation, obstacles and tourism willingness were investigated. Furthermore, it explores whether there are significant differences in tourism motivation, obstacles and willingness among single primary school teachers from different backgrounds and different tourism behavior countries. Then it analyses the motivation and obstacle factors of single primary school teachersparticipation in overseas self-service tourism.  The results are as follows:1. single teachers in elementary schools have higher motivation and willingness to travel overseas, but there are also some obstacles.2. single males in elementary schools are more likely to be hindered than females.3. There are significant differences in obstacles and travel willingness among different travel times.4. different overseas travel behaviors have significant differences in tourism motivation, obstacles and willingness to travel.5. Obstacles have a negative impact on tourism intention.  Finally, based on the results of this study, several suggestions are put forward to serve as a reference for single teachers, tourists and future researchers in elementary schools.
    顯示於類別:[國際事務與企業學系(亞太研究碩士班,公共政策研究碩士班,歐洲研究碩士班)] 博碩士論文-公共政策研究碩士班

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