| 摘要: | 本研究的目的在探討服務品質、選民滿意度是否有所差異。本研究採用非隨機的便利抽樣法的方式進行問卷調查，共發出350份，回收320份，扣除無效問卷後，有效問卷為307份，有效問卷回收率87.71%。所得資料以因素分析、獨立樣本t 檢定與單因子變異數分析、描述性統計、相關分析、迴歸分析等進行資料分析，發現不同的性別、職業、月收入、居住區域、學歷、年齡、是否參與上屆民意代表選舉的投票與對服務品質及選民滿意度及其分層變項上，皆未達0.05的顯著水準；在是否熱衷於政治活動則有達0.05的顯著水準，在不同黨籍方面僅選民滿意度有達0.05的顯著水準，當要進一步分析時可能是因樣本數不夠多，而無法顯示出差異在哪，而本研究所得結論為服務品質與選民滿意度是有顯著正向影響，建議後續研究者可針對不同黨籍與滿意度做再進一步的探討與問卷設計，以求更精準的結果。
The purpose of this study is to explore whether there are differences in service quality and voter satisfaction. In this study, a non-random convenience sampling method was used to conduct the questionnaire survey. 350 questionnaires were sent out and 320 were recovered. After deducting invalid questionnaires, the effective questionnaires were 307, and the effective questionnaire recovery rate was 95.94%. The data obtained were analyzed by factor analysis, independent sample t test and single factor variance analysis, descriptive, correlation analysis, regression analysis, etc., and found different genders, occupations, monthly income, living area, education, age, whether to participate in The voting of the public opinion elections for this year's elections and the quality of service, voter satisfaction, and stratification have not reached a significant level of 0.05; whether they are passionate about political activities, there is a significant level of 0.05, and only voters in different party memberships Satisfaction has a significant level of 0.05. When further analysis is required, it may be because there are not enough samples to show where the difference is. The conclusion of this study is that service quality and voter satisfaction have a significant positive impact. It is recommended Subsequent researchers can do further discussion and questionnaire design for different party memberships and satisfactions in order to obtain more accurate results. |
