本研究以50歲以上之熟齡族為研究對象，探討旅遊動機、目的地選擇與幸福感之間關係，回收有效問卷共計380份，有效回收率為95.48%。 資料分析後結果顯示不同背景的遊客在「旅遊動機」、「目的地選擇」及「幸福感」上，部分存在顯著差異。旅遊動機量表的「調劑身心」、「自我實現」和目的地選擇量表的「旅遊資源」、「旅遊便利性」、「吸引力」對幸福感達顯著具有一定的預測力。因此，建議能再對旅遊動機、目的地選擇量表加以調整與改良，提高預測性。 This study takes mature people over the age of 50 as the research object to explore the relationship between tourism motivation, destination choice and happiness. A total of 380 valid questionnaires were recovered, and the effective recovery rate was 95.48%. Through data analysis, the research results found that there are significant differences in ＂tourism motivation＂, ＂destination choice＂ and ＂happiness＂ among tourists from different backgrounds. The ＂Motivation and Mind＂, ＂Self Realization＂ of the Tourism Motivation Scale and the ＂Tourism Resources＂, ＂Travel Convenience＂, and ＂Attraction＂ of the Destination Choice Scale have significant predictive power for happiness. Therefore, it is recommended to adjust and improve the tourism motivation and destination selection scale to improve predictability.
