遊客對法鼓山的旅遊體驗、靈性健康對滿意度影響之研究

南華大學機構典藏系統 > 管理學院 > 旅遊管理學系(旅遊管理碩士班) > 博碩士論文-旅遊管理碩士班 > Item 987654321/28461

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題名:	遊客對法鼓山的旅遊體驗、靈性健康對滿意度影響之研究
其他題名:	Research on the Relationship among Tourists' Travel Experience, Spiritual Health, and Satisfaction of Dharma Drum Mountain
作者:	陳語柔 CHEN, YU-ROU
貢獻者:	旅遊管理學系旅遊管理碩士班于健 YU, CHIEN
關鍵詞:	法鼓山;旅遊體驗;靈性健康;滿意度 Dharma Drum Mountain;Travel Experience;Spiritual Health;Satisfaction
日期:	2020
上傳時間:	2022-05-27 14:14:14 (UTC+8)
摘要:	位於新北市金山區的法鼓山世界佛教教育園區，佔地面積約六十公頃，2005年10月正式落成開山，是一處倡導心靈環保理念的教育園區，致力發揮教育、文化、弘法的功能，為一處極具特色的修行場域。本研究將針對曾經造訪法鼓山的遊客進行問卷調查，欲探究法鼓山遊客們的旅遊體驗、靈性健康與滿意度的關聯性。　　本研究透過量化研究方法，以法鼓山遊客為問卷發放對象，共計發放430份問卷，扣除答題不完全的無效問卷32份，有效問卷共計398份，有效回收率92.55%。資料分析方法包含敘述性統計分析、信度分析、項目分析、獨立樣本t檢定、單因子變異數分析、多元迴歸分析進行統計研究，研究結果顯示如下：1.不同背景之法鼓山遊客在旅遊體驗上具有部份顯著差異。2.不同背景之法鼓山遊客在靈性健康上具有部份顯著差異。3.不同背景之法鼓山遊客在滿意度上具有部份顯著差異。4.人口背景變數、旅遊體驗及靈性健康對滿意度有部份顯著預測力。　　最後根據研究結果與發現，提出日後推動法鼓山旅遊有用之建議與參考。　　Dharma Drum Mountain is located in Jinshan District, New Taipei City, which covers an area of 60 hectares. It was built in October, 2005 for the purpose of encouraging education, nourishing culture, and propagating Buddhist teachings. Dharma Drum Mountain is regarded as a distinguished Bodhimanda (place of enlightenment associated with Bodhisattva). The aim of the study is to examine the relationship among travel experience, spiritual health, and satisfaction of tourists at Dharma Drum Mountain.　　The research was conducted in quantitative method. A total of 430 questionnaires were distributed, including 32 invalid questionnaires for incomplete answers. Among those questionnaires 398 are valid with the effective recovery rate of 92.55%. Collected data was analyzed by using descriptive statistics, reliability analysis, item analysis, independent sample T-test, one-way ANOVA, and multiple regression analysis. The results of the study are stated below.1. The hypothesis is partially supported that tourists of different backgrounds have significant differences in their travel experiences.2. The hypothesis is partially supported that tourists of different backgrounds have significant differences in their spiritual health.3. The hypothesis is partially supported that tourists of different backgrounds have significant differences in their travel satisfaction.4. The hypothesis is partially supported that travel experiences and spiritual health have a significant influence on travel satisfaction.　　Finally, according to the research results and findings,some useful suggestions are put forward for promoting tourists to visit Dharma Drum Mountain in the future.
顯示於類別:	[旅遊管理學系(旅遊管理碩士班)] 博碩士論文-旅遊管理碩士班

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