消費者的知覺易用性、知覺有用性、知覺風險、便利性與使用態度對使用意願之影響－以行動支付為例

NHUIR > College of Management > Department of Business Administration, Master/Ph.D Program in Management Sciences > Disserations and Theses(Master and Doctoral Program in Management Sciences) > Item 987654321/28957

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Title:	消費者的知覺易用性、知覺有用性、知覺風險、便利性與使用態度對使用意願之影響－以行動支付為例
Other Titles:	Customer’s Perceived Ease of Use, Perceived Usefulness, Perceived Risk, Convenience, Attitude Toward Using on Usage Intention: An Example of Mobile Payment
Authors:	蘇鈿軒 SOO, FRANCO-ZHI-XUAN
Contributors:	企業管理學系管理科學碩博士班紀信光 CHI, HSIN-KUANG
Keywords:	知覺易用性;知覺有用性;使用態度;使用意願;知覺風險;便利性 Perceived Ease of Use;Perceived Usefulness;Attitude;Usage Intention;Perceived Risk;Convenience
Date:	2022
Issue Date:	2022-08-23 13:33:57 (UTC+8)
Abstract:	在現今數位科技的時代，行動裝置成為人們不可或缺的隨身物品。新科技的蓬勃發展，促使台灣漸漸邁向數位化，付款方式已從傳統以現金或刷卡的模式演變成使用行動支付，也促使企業發現商機，不斷推出各種行動支付軟體來迎合數位時代。因此，本研究以行動支付為例旨在探討知覺易用性、知覺有用性、使用態度對使用意願的影響，以知覺風險與便利性為干擾變數。本研究使用便利抽樣調查表作為收集數據的調查方法。本研究的研究對象為台灣民眾，共發放320份問卷，有效樣本為310份。本研究使用迴歸驗證中介效果與干擾效果。研究結果顯示：(a) 知覺易用性、知覺有用性、使用態度、使用意願、知覺風險與便利性之間有正向影響，(b) 使用態度對知覺易用性與使用意願具有中介效果， (c) 使用態度對知覺有用性與使用意願具有中介效果，(d) 知覺風險對使用態度與使用意願不存在干擾效果，(e)便利性對使用態度與使用意願不存在干擾效果。　　In today's digital era, mobile devices have become indispensable items for people to carry around. The booming development of new technologies has led Taiwan to move towards digitalization, and payment methods have evolved from the traditional cash or credit card mode to mobile payment, this prompting companies to identify business opportunities and launch various mobile payment software to meet the digital era. Therefore, this study examines the influence of perceived ease of use, perceived usefulness and attitude toward using mobile payment, with perceived risk and convenience as the intervening variable. The target population of this study was Taiwanese people, and 320 questionnaires were issued,310 were valid. Hierarchical regression was used to verify the intermediate effect and interference effect. The results of the study showed that (a) There was a positive effect between perceived ease of use, perceived usefulness, attitude toward use, intention to use, perceived risk, and convenience, (b) Attitude toward use had a mediating effect on perceived ease of use and intention to use, (c) Attitude toward use had a mediating effect on perceived usefulness and intention to use, (d) Convenience had no interfering effect on attitude toward use and intention to use, and (e) Perceived risk had no interfering effect on attitude toward use and intention to use. In this study, a convenience sample questionnaire was used as the survey method to collect data.
Appears in Collections:	[Department of Business Administration, Master/Ph.D Program in Management Sciences] Disserations and Theses(Master and Doctoral Program in Management Sciences)

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