本研究目的是在探討里民對於里長服務處的服務品質、服務價值及服務滿意度三方關係。透過里民公開活動時發放研究問卷，以彰化縣員林市南平里里民做為研究樣本，透過非隨機便利抽樣方法進行問卷樣本蒐集，共發出330份，實收310份，扣除填答遺漏或重複填寫等無效樣本後，有效問卷共計290份。本研究所得結論如下：1.服務品質對服務價值具有正向的影響2.服務品質對服務滿意度具有正向的影響。3.服務價值對服務滿意度具有正向的影響。4.服務價值在服務品質與服務滿意度之間具有部份中介效果。 This research aims at exploring the relations between the three variants: service quality, the service value, and the service satisfaction of the village serving office. By distributing paper questionnaires in the public events of the villagers in the Nan-Ping Village, in the Yuan-Lin City, the Changhua County, the non-probabilistic convenient sampling method was conducted, while the samples were constituted with the villagers residing in the Nan-Ping Village. In this research, 330 questionnaires were sent out, 310 were recollected, the invalid questionnaires (with incomplete or repeating data) were excluded, finally 290 were effective. There are conclusions listed as follow.1. The service quality ofthe village service office places positive influence on the perception of the villagers toward the service value.2. The service quality of the village service office positively affects the service satisfaction.3. The service value of the village service office places positive effects on the service satisfaction.4. The service value partially places mediation effect between the service quality and the service satisfaction.
