新疆地區棉花生產中的強迫勞動問題,一直引發關注。2021年年初,因為國際知名服飾品牌H&M宣布不使用新疆棉,而引起中國大陸網民發動抵制H&M,連帶使許多在中國大陸發展的臺灣藝人表態,停止代言相關品牌。因為人權被認為是普世價值,許多人對於抵制新疆棉的活動表示讚揚,也責難為了確保自己事業而不顧人權的臺灣藝人。然而,不光是圍繞著新疆棉的人權問題本身就還疑雲籠罩,從過去到現在世界上就還有許多罪證確鑿的大規模人權迫害現象,甚至包括這些發動抵制的國際知名品牌自己,何以人權這普世價值只是因人而異,而未一體適用?對此,本文主張,許多人是在資訊不充分的情況下,就附和抵制新疆棉的活動,經過更多資訊的提供,就會使他們態度轉趨保留,至於始終堅持抵制新疆棉者,則有其特定的政治意識型態。對此,本文將透過網路問卷調查加以驗證。 Forced labor of cotton production in Xinjiang has been an issue of concern. Early in 2021, internationally renowned clothing brand H&M announced that it would not use Xinjiang cotton, and this led to the netizens in mainland China launched a boycott against H&M, which in turn caused many Taiwanese artists in mainland China stop endorsing related brands. Because human rights are considered a universal value, many praised the Xinjiang cotton boycott and criticized Taiwanese artists who ignored human rights in order to secure their careers. However, Forced labor of cotton production in Xinjiang are still shrouded in doubt, and there have been many other large-scale human rights persecutions with conclusive evidence in the world, including those internationally renowned brands who launched the boycott. Why universal value of human right is not apply universally? In this regard, this article argues that many people go along with the boycott of Xinjiang cotton because of insufficient knowledge. After more information is provided, their attitude will change. As for those who insist on boycotting Xinjiang cotton, they have their own specific political ideology, and anti-China Ideology. This argument will be verified through an online questionnaire survey.