消費者對於室內植栽的喜好度研究－以苔球產品為例

南華大學機構典藏系統 > 藝術與設計學院 > 產品與室內設計學系 > 博碩士論文 > Item 987654321/29199

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题名:	消費者對於室內植栽的喜好度研究－以苔球產品為例
其它题名:	A Study of Consumers' Preference for Indoor Planting--The Case of Moss Ball Products
作者:	曾一莉 ZENG, YI-LI
貢獻者:	產品與室內設計學系陳文生 CHEN, WEN-SHENG
关键词:	觀葉植物;消費者喜好度;苔球;室內植栽 Foliage plants;Consumers behavior;Moss ball;Interior planting
日期:	2022
上传时间:	2022-09-05 15:24:25 (UTC+8)
摘要:	親近大自然是人類的天性，但隨著時代的變遷人類的生活方式改變，與大自然相處的時間與機會少之又少，因此無法遠到森林的人們便利用植物打造自己的綠意空間，而歷史悠久、環保種植的方式，加上可移動性高，可自由運用並有效妝點於室內各個角落，且照顧方式簡單的苔球，成為了現今沒什麼空間可種植植物、生活快速的現代人居家辦公的好選擇。故本研究的目的為調查消費者對於「苔球」這項室內植栽的相關因素(形狀、植株、線材、配件)之喜好度。依據研究發現提出重點如下：一、消費者基於偏好圓潤且溫和感及易搭配等因素，對於苔球體的「圓形」形狀，有較高的評價。二、消費者基於易於搭配任何風格的室內空間，對於苔球植株屬於「葉片常綠」之類別，有較高的評價。三、消費者基於搭配植株具整體性，樸實無加工感且環保的「麻繩」線材，有較高的評價。四、消費者基於居家辦公空間狹小，在選擇苔球搭配的配件時，「可掛於空間」之形式有較高的評價。五、消費者認為苔球僅利用「線材」綑綁成型之合理售價為400元以下。六、消費者認為購入苔球附贈「三度空間支架」之合理售價為201~400元。七、消費者認為苔球固定於「板材」之合理售價為401~600元。八、消費者對於苔球「形狀」、「植株」、「線材」、「配件」等的喜好度進行相關性分析，每項因素的項目皆有顯著相關。　　Close to nature is the natural instinct of human beings. However, with the changes of the times, the way of life of human beings has changed, and the time and opportunities to get along with nature are very few. People who cannot go far to the forest can use plants to create their own green space. The ”moss ball” which has a long history and is environmentally friendly, has high mobility and a simple care method can be freely used and effectively decorated in every corner of the room, has become the good choice for office and home of modern people who live fast and have no space for planting plants. The purpose of this study is to investigate consumers' preference for the related factors (shape, plant, wire, accessories) of ”moss ball” as an indoor plant. The results of the study found and put forward the following key points:1.Consumers have high evaluations for the ”round” shape of the moss spheres based on factors such as their preference for roundness, mildness, and ease of matching.2.Consumers rated the moss bulb plant as an ”evergreen leaf” because it is easy to match any style of interior space. 3.Consumers have high evaluations of the ”hemp rope” wire based on the integrity of the matching plant, simplicity, no processing and environmental protection. 4.Consumers have high evaluations of the form of ”hanging in the space” when choosing accessories with moss balls because of the small office space at home.5.Consumers believe that the reasonable selling price of moss balls only using ”wires” is less than 400 NTD.6.Consumers believe that the reasonable price of the ”third-degree space bracket” for buying moss balls is 201-400 NTD.7.Consumers believe that the reasonable selling price of moss balls fixed to ”plate” is 401-600 NTD.8.Correlation analysis was carried out on consumers' preference for ”shape”, ”plant”, ”wire” and ”accessories” of moss balls, and each factor was significantly correlated.
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