以空間轉型茶產業之研究－以嘉義縣梅山鄉太和村為例

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题名:	以空間轉型茶產業之研究－以嘉義縣梅山鄉太和村為例
其它题名:	A Study on the Transformation of Tea Industry by Space--Taihe Village, Meishan Township, Chiayi County as an Example
作者:	黃正銘 HUANG, CHENG-MING
貢獻者:	建築與景觀學系陳正哲 CHEN, CHENG-CHE
关键词:	地方設計;社區營造;服務經濟;農村再生 Placemaking;Community Development;Service Economy;Rural Regeneration
日期:	2023
上传时间:	2023-11-14 11:15:09 (UTC+8)
摘要:	本研究以嘉義縣梅山鄉太和社區為研究對象，透過參與式設計、文獻回顧、進駐社區觀察等方式，研究太和社區自2009年八八風災重創後茶產業的重建及轉型過程，及導入外在資源對社區產生質的變化。筆者針對茶產業文化脈絡的推動下，「茶屋」之品茶空間的出現與其衍生的相關效益與經營模式進行梳理。並觀察空間專業者以茶屋空間擾動社區後，影響在地居民對空間、環境意識之改變，進而推動茶產業之轉型。　　社區茶屋空間之形成，依照營造方式與經營模式的不同分為三種模式，分別為獨自營造型、協力營造型、委外營造型。盤點社區茶屋營造種類過程中發現，社區居民不只需要共同參與推廣茶屋文化，在茶屋的建置完成後，仍須檢討後續經營與行銷之問題。　　而在檢討社區轉型困境之問題時，茶屋文化效益仍持續擴散，因此越來越多種經營模式與茶屋結合，如露營區、民宿、茶餐廳的規劃等。本研究盤點了社區之特色茶屋及未來潛力點，做為社區未來發展願景，及旅遊導覽之規劃資源。　　Through participatory design, literature review, and community observation, this study examines the reconstruction　and transformation process of the tea industry in the Taihe community after the devastation of the typhoon in August　2009, and the qualitative changes brought about by the introduction of external resources to the community.　　The author focuses on the emergence of the “tea house” tea-tasting space and the related benefits and business models derived from it, driven by the cultural context of the tea industry. The author also observes the changes in the　residents' awareness of space and environment after the spatial professionals have disturbed the community with the teahouse space, which in turn promotes the transformation of the tea industry.　　The formation of community teahouse space is divided into three models according to the different construction methods and business models, namely, self-operated modeling, collaborative modeling, and outsourced modeling. In the process of inventorying the types of community tea houses, we found that community residents not only need to participate in the promotion of tea house culture but also need to review the subsequent operation and marketing issues after the construction of tea houses is completed.　　While reviewing the community transformation dilemma, the cultural benefits of tea houses continue to spread, and therefore more and more business models are being integrated with tea houses, such as the planning of camping areas, B&Bs, and tea restaurants. This study takes stock of the community's unique teahouses and their future potential as a vision for future community development and as a resource for planning tourism tours.
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