網路的日趨普及，使各類型的社交網站快速崛起，並形成各式各樣的虛擬社群；然而，這些虛擬社群的運作並不儘然會依循著真實社群的互動模式。因此，本研究試圖採用網路自我民族誌，藉以描述虛擬社群成員之個人特質、互動方式、互動內容與社交網站平台間之關係，以期呈現虛擬社群之真實面貌！ Along with the popularity of the Internet, various types of social networking websites have increased in number and become more and more popular and diverse virtual communities have also been formed following such trend. However, the interaction patterns in virtual communities are not the same as real communities. The purpose of this study is to describe the relationships among personal characteristics, types of interaction, interactive contents and social networking platforms in virtual communities so as to provide the reality of virtual communities.
