本研究採取政治經濟學的取徑，以中廣公司民營化的過程為個案，分析與國民政府同步遷台的中廣公司在不同時期的頻道經營、節目政策及廣告市場的特色。 本研究剖析作為黨營事業的中廣，如何由原先黨國寡佔壟斷的經營型態，歷經電波開放的市場化，而至目前面臨經營權去政黨化、私有化的未定結果。本研究並以中廣嘉義台為個案，探討私有化的結果，如何衝擊中廣長期以來，作為社區廣播服務者的角色。 The study adopts a political economic approach to analyze the privatization of the Broadcasting Corporation of China (BCC). Through examining the frequency management, the programming policy, and the marketing strategy, the study manifests how BCC, in its eighty years of operation, transforms from a KMT-controlled propaganda monopoly, through the era of fierce competition as a result of the government's deregulation policy, to its current status as a privatizing business enterprise facing an unknown future. The study also case-studies BCC’s Chia-yi branch to see how privatization impacts the way radio station served as a community broadcaster.
