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    题名: 主題結合童軍利他行為的旅遊規劃之研究
    其它题名: Research on Tourism Planning Combining Scouting Altruism
    作者: 王秀蓮
    WANG, HSIU-LIEN
    貢獻者: 旅遊管理學系旅遊管理碩士班
    陳志昌;歐靜蓉
    CHEN, CHIH-CHANG;OU, CHING-JUNG
    关键词: 旅遊規劃;童軍;利他行為
    tourism planning;scouting;altruism
    日期: 2019
    上传时间: 2022-03-25 09:56:25 (UTC+8)
    摘要: 　　本研究從多元價值與多樣性旅遊觀點，冀由開發與童軍活動相關之行程，期盼能活絡旅遊產業、增加旅遊的產值。本研究採質性方法，先參考相關文獻，擬定訪談架構，再以專家效度檢定作為訪談稿之修正，並依據Eisanhardt(1989)研究流程進行修改，以期達到研究目的需求。研究者藉由與童軍運動相關人士的深度訪談，了解結合童軍利他行為之旅遊規畫的可行性。編碼、分析、歸納訪談紀錄結果顯示：　　結合童軍利他行為之旅遊規畫具有高度的可行性；從擔任童軍業務者團長的觀點來看，亟需旅遊業者合作，分擔戶外教學的行政工作。從旅遊業者的角度而言，雖然此項方案的利潤不高，但對於業務量不無小補，且全國2630所小學、732所國中與511所高中，市場不小，只要用專業態度經營，還是有利可圖。　　根據受訪者的需要，研究者開發出結合童軍利他行為之旅遊活動的四種產品，計有在童軍國內行程，一天與一天以上的玩法、在大陸之活動行程設計、與參加國際活動之規畫。
    　　This study tends to activate the tourism industry and increase the output value of tourism by developing the trips related to Scouting activities from the perspective of multi-value and diversity tourism. By adopting quality method, this research firstly reviews the relevant literature and draws up the interview structure; then the expert validity check is used as the revision of the interview draft. The interview is modified according to the research process of Eisanhardt (1989) in order to meet the research purpose. Through in-depth interviews with people involved in Scouting, the researchers learned the feasibility of a travel plan that combines a child's altruistic behavior. The results of coding, analysis and induction interviews show that:　　It is highly feasible to combine the travel planning of Scouting altruism; from the point of view of the head of the Scouting Business, it is urgent for the tourism industry to cooperate and share the administrative work of outdoor teaching. From the perspective of the tourism industry, although the profit of this program is not high, the business volume is not small. Furthermore, there are 2,630 primary schools, 732 countries and 511 high schools domestically, which means the market is not small; it is still profitable by operating it with professional attitude. According to the needs of the respondents, the researchers developed four kinds of products that combine the activities of the Scouting altruistic behavior, including the domestic journey of the Scouts, the stroke of one day and more than one day, the design of the itinerary on the mainland, and the plan of participation in international activities.
    显示于类别:[旅遊管理學系(旅遊管理碩士班)] 博碩士論文-旅遊管理碩士班

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